Cableco Rogers has begun providing its Ignite TV IPTV service to customers in Ontario, following trials with company employees, MobileSyrup reported. Although so far a low-key launch with no major advertising campaign, Rogers' website shows details of the new service, based on Comcast's X1 technology. Features include: Instant On Demand (accessing content as soon as it finishes airing on live TV); Restart; Cloud PVR storage for 200 hours of HD/4K recordings for a year (downloadable to mobile device for further storage); Ignite TV app (viewing shows and Cloud PVR recordings on laptops, tablets and smartphones); all-in-one voice search including Netflix integration; and Voice Remote control option. The website adds that all Rogers Ignite bundles come with high speed Ignite Internet and Ignite Home Phone